George Orwell s Animal Farm - 922 Words

In the novel Animal Farm, by George Orwell, the wisest boar of the farm, Old Major, mimics Karl Marx, the â€Å"Father of Communism,† and Vladimir Lenin, a Russian communist revolutionary. George Orwell introduces direct parallels between the respected figures through their mutual ideas of equality and profoundly appreciated qualities. Furthermore, his utilization of dialect and descriptions represent the key ideas of the novel. Throughout the novel, Orwell continues to show comparisons between Old Major and Karl Marx/ Vladimir Lenin that reveal their representation of one another. In the beginning of the novel, Old Major insisted on speaking to the animals of Manor Farm after an idea had come upon him in a dream. In this quote from the novel, Old Major is presenting his ideas of equality: â€Å"No argument must ever lead astray. Never listen when they tell you man and animal have common interest, that the prosperity of one is the prosperity of others. It is all lies. Man serves the interests of no creature other than himself. And among us animals, let there be perfect unity, perfect comradeship in the struggle.† (Orwell, 10). Old Major’s ideas are similar to Karl Marx’s ideas. Marx published The Communist Manifesto, in 1848, concerning the means of production in society and the working class. As the first line of The Communist Manifesto reads, The proletarians have nothing to lose but their chains. They have a world to win. Working men of all countries, unite!Show MoreRelatedGeorge Orwell s Animal Farm958 Words   |  4 PagesImagine that you were an animal s or citizen living under Napoleon or Stalin rule and the fear that your life can be taken always from you at any time. In the novel of Animal Farm, George Orwell he wanted to show how a book is a sarcasm of the Russian Revolution during the communist years and the satire of that time between Trotsky and Stalin. Where Orwell chose to create his character base of the common people of Russia at the time of the Revolution. Animal Farm is a social or allegory about NapoleonRead MoreGeorge Orwell s Animal Farm1361 Words   |  6 Pagesfarmer , but of late he had fallen on evil days†(Orwell 38). In Animal Farm George Orwell describes life for the animals on a farm in the english countryside during the mid to early 20th century before, during and after a revolution against their master Mr.Jones in order to represent the russian revolution and describe to people throughout the free world how leaders in both capitalist and communist societies oppress the working class as a result Orwell s tone throughout the novel is concerned. TsarRead MoreGeorge Orwell s Animal Farm1392 Words   |  6 Pages George Orwell Never Misuses Words In what was a vastly controversial novel published in 1945, George Orwell’s Animal Farm describes the horrific brand of communism in the Soviet Union and the conscious blindness that most of the West accepted at that time. Although Orwell labeled Animal Farm as a fairy tale, this historically parallel novel branches into the genres of political satire, fable, and allegory as well. What made Animal Farm so controversial among the â€Å"British socialists† and WesternRead MoreGeorge Orwell s Animal Farm1395 Words   |  6 PagesGeorge Orwell’s Animal Farm: The Power of Corruption In George Orwell’s Animal Farm, Orwell illustrates how power corrupts absolutely and how Napoleon degrades the structure and stability of Animal Farm because of the decisions that he makes. I will also expand on the idea of how Old Major’s ideas for an organized society get completely destroyed by Napoleon’s revolutionary actions. It was ironic and satirical that Napoleon’s own power annihilates Animal Farm. The satire in George Orwell’s AnimalRead MoreGeorge Orwell s Animal Farm1463 Words   |  6 Pagesbut of late he had fallen on evil days†(Orwell 38). In Animal Farm, George Orwell describes life for the animals on a farm in the English countryside during the mid to early 20th century before, during and after a revolution against their master, Mr.Jones. Orwell does this to represent the Russian revolution and describe to people throughout the free world how leaders in both capitalist and communist societies oppress the working class. As a result Orwell s tone throughout the novel is concernedRead MoreGeorge Orwell s Animal Farm1645 Words   |  7 PagesPeople respond to control and power differently for various reasons, however, one of the main reasons is based on their personality; their confidence and intelligence. In, Animal Farm by George Orwell, confidence and intelligence is a big factor for why certain animals obtained power and control and why other ones did no t. People with confidence and intelligence are likely to gain most of the control and power. People with little intelligence, but lots of confidence are more likely to have someRead MoreGeorge Orwell s Animal Farm1449 Words   |  6 Pagesconcept that the animals in George Orwell’s novel Animal Farm crave. The animals of Animal Farm want freedom from their â€Å"dictator† Farmer Jones and the rest of humanity. Their problem is that Farmer Jones and humanity are still in power. With the bravery of two pigs, Napoleon and Snowball, the animals overthrow their human oppressors and free themselves from humanity. With his new freedom Napoleon craves power and expels Snowball. He becomes the dictator of Animal Farm and makes the farm a place whereRead MoreGeorge Orwell s Animal Farm1360 Words   |  6 Pagesquestion minus the answer.† In George Orwell’s â€Å"Animal Farm†, the author raises the question whether the type of government, communism, is fe asible in a community without leading to a type of dictatorship or totalitarianism. Orwell presents the idea that communism is a good idea in theory, but it always leads to corruption by the people who take power. The author presents the novel as an entertaining fable featuring an animal revolution; however, beneath this storyline Orwell utilizes literary devicesRead MoreGeorge Orwell s Animal Farm1403 Words   |  6 PagesGeorge Orwell believes â€Å"What you get over and over again is a movement of the proletariat which is promptly characterized and betrayed by astute people at the top and then the growth of a new governing class. The one thing that never arrives is equality† (Letemendia 1). Orwell simply loathes revolution and thinks it is unfair to the majority, for the people. He thinks that while individuals change, the people in power are always corrupt and they will corrupt any attempt at change. He communicatesRead MoreGeorge Orwell s Animal Farm1255 Words   |   6 Pagesrebellion in history. With these principles at heart, it only seems logical that human society should become utopian. Despite the principles, the French revolution paved the way for the autocratic rule of Napoleon. History repeats itself; George Orwell’s Animal Farm follows the rise of Animalism which serves as an allegorical reflection of the 1917 Russian revolution that led into the Stalinist era. Many revolutions throughout history follow the same path as the newly installed government always become

Answers to Quiz #4 Free Essays

According to the IS-LM model, what happens in the short run to the interest rate, income, consumption, and investment under the following circumstances? (Assume everything else is held constant. ) a. The central bank decreases the money supply. We will write a custom essay sample on Answers to Quiz #4 or any similar topic only for you Order Now i. The interest rate ________increases_______________________ ii. Income ____________decreases__________________________ iii. Consumption ___________decreases______________________ iv. Investment ___________decreases________________________ b. The government decreases its level of expenditures. i. The interest rate _________decreases______________________ ii. Income ___________decreases___________________________ iii. Consumption __________decreases_______________________ iv. Investment ___________increases________________________ c. The government imposes a new lower level of taxes. i. The interest rate _________increases______________________ ii. Income ________________increases______________________ iii. Consumption ___________increases______________________ iv. Investment ______________decreases_____________________ d. The government increases government spending while at the same time it increases taxes by exactly the same amount. . The interest rate __________increases_____________________ ii. Income _____________increases but by less than the change in government spending and the change in taxes_________________________ iii. Consumption __________decreases_______________________ iv. Investment ______________decreases_____________________ 2. Use the following information to answer this set of questions. An economy can be described by the following equations: C = 200 + 0. 75(Y – T) I = 200 – 25r G = 100 and is constant and exogenously determined T = 100 and is constant and exogenously determined The demand for real money balances = M/P = Y – 100r M = money supply = 1000 P = price level = 2 a. Write an equation for the IS curve for this economy. IS: Y = 200 + 0. 75(Y – T) + G + I Y = 200 + 0. 75Y -0. 75(100) + 100 + 200 – 25r Y = 500 + 0. 75Y -75 – 25r .25Y = 425 – 25r Y = 1700 – 100r b. Write an equation for the LM curve for this economy. Supply of real money balances = demand for real money balances 1000/2 = Y – 100r Y = 500 + 100r c. What is the equilibrium interest rate and the equilibrium level of output for this economy given the above information? 00 + 100r = 1700 – 100r 200r = 1200 r = 6 Y = 500 + 100 (6) Y = 1100 d. What is the equilibrium level of consumption and the equilibrium level of investment for this economy? C = 200 + 0. 75(Y – T) C = 200 + 0. 75(1100 – 100) C = 200 + 0. 75(1000) C = 200 + 750 C = 950 I = 200 – 25r I = 200 – 25(6) I = 200 – 150 I = 50 e. Suppose that t he money supply is increased to 1200. What is the new equilibrium level of interest rate and the new equilibrium level of output for this economy given this change? What is the new equilibrium level of consumption? The new LM curve is Y = 600 + 100r and the IS curve is Y = 1700 – 100r. Thus, 600 + 100r = 1700 – 100r 200r = 1100 r = 5. 5 Y = 600 + 100(5. 5) Y = 1150 C = 200 + 0. 75(Y – T) C = 200 + 0. 75(1150 – 100) C = 200 + 987. 50 f. Suppose that the initial information is true (no change in the money supply). If government purchases increase to 150, what is the change in output predicted by the Keynesian Cross diagram? What is the actual change in output based upon the IS-LM model? The change in output predicted by the Keynesian Cross diagram is equal to (1/(1 – MPC))(change in government spending) or (1/0. 25)(50) = 200. The actual change in output based upon the IS-LM model will be less than this. To see this you need to first write the new IS curve: Y = C + I + G’ Y = 200 +0. 75(Y – T) + I + G’ Y = 200 + 0. 75Y – 0. 75(100) + 200 – 25r + 150 0. 25Y = 475 – 25r Y = 1900 – 100r Then, combine this IS curve with the LM curve to have 1900 – 100r = 500 + 100r 1400 = 200r r = 7 Thus, Y = 1900 – 100r Y = 1900 – 100(7) Y = 1200 The change in output is from the initial level of 1100 to the new level of 1200, or a change of 100 which is less than that predicted by the Keynesian Cross diagram. How to cite Answers to Quiz #4, Papers

A history of isreal Essay Example For Students

A history of isreal Essay Israel, slightly larger than Massachusetts, lies at the eastern end of the Mediterranean Sea. It is bordered by Egypt on the west, Syria and Jordan on the east, and Lebanon on the north. Its maritime plain is extremely fertile, but only 17% of the land is arable (Figure 1). The southern Negev region, which comprises almost half the total area, is largely a desert. The Jordan River flows from the north through Lake Hule and Lake Kinneret, finally entering the Dead Sea, 1,349 ft below sea level, the worlds lowest land elevation. In a time of war, it is far too easy to get caught up in the violence, and forget that the true goal is peace. Hate, death, and pain make it difficult for the belligerent nations to think rationally and come up with a plan to end the violence. This is why a third party is necessary. A third party sees the situation from an outsiders viewpoint. Therefore, they are able to offer better advice and solutions. This situation is applicable to the current Middle East Crisis. Palestine and Israel cannot come to a peaceful solution without the help of the international community. In order to help the feuding parties, the United States needs to be neutral, fair, and unbiased. The current leaders need to avoid the mistakes made by the historical leaders and nations that led to the escalation of the conflict, like McMahon-Hussein Correspondence did. The McMahon-Hussein correspondence is essentially a series of letters exchanged, in 1915, between Feisal Hussein, who was Sherif of Mecca at the tim e, and the British High Commissioner in Egypt, Sir Henry McMahon (Khalidi 1980, 92). The British were willing to negotiate with the Arabs because they needed military support during the First World War, and the Arabs could provide this support. In this correspondence, the British representative promised to Hussein that if the Arabs revolt against the Turks, the British government would grant them independence. The main controversy in McMahon-Hussein correspondence and the question of Palestine at large lies in the certain areas, that McMahon claimed cannot be said to be purely Arab and should therefore be excluded from the proposed limits and boundaries, of the Arab state (Khalidi 1980,117). There is also an opinion that the correspondence at issue has no legal grounds, since it was never concluded in mutual agreement. The Arab community took the British promise seriously, and the events that took place only a couple of years after the series of letters were passed certainly infuria ted the Arab population. The question of Palestine after the correspondence was the most heated debate, and largely due to British indecisiveness and inability to keep its promises. Zionism was the national movement for the return of the Jewish people to their homeland and the resumption of Jewish sovereignty in the Land of Israel, advocated, from its inception, tangible as well as spiritual aims. It was a movement that arose in the late 19th century in response to growing anti-Semitism. In the struggle to establish a Zionist state, the some Palestinians were eventually forced to leave their country, beginning a cycle of conflict that characterized Palestine as a state since the beginning of the Zionist movement. The Palestinian Arabs, who felt their very existence was threatened by the Zionist movement, waged official and unofficial wars against the Zionists as a means of liberation. After fleeing Palestine in the first century, the Jewish people sought a return to the Holy Land for centuries due to the strong religious significance of the location. However, until the 19th century, Zionism was a small, unorganized movement lacking leadership (Laqueur 1989,50). The Zionist movement gained more popularity when, in 1917, the British announced the Balfour Declaration, stating His Majestys Government view with favor the establishment in Palestine of a national home for the Jewish people, and will use their best endeavors to facilitate the achievement of this object (Khal idi 1980, 92). After gaining control of Palestine a month later, the British decided that negotiations between Chaim Weizmann, the leading proponent of the Zionist movement, and King Faysal of Syria, the foremost Arab leader at the time, were necessary. The two sides managed to reach an agreement in 1919, declaring that the Jews would work together with Arabs to develop Palestine economically, and, in return Syria would acknowledge the Balfour Declaration and permit Jewish immigration, assuming Palestinian Arab rights were protected and the demands for an independent Greater Syria were met. (Said 1997, 119) In 1920, at the San Remo Conference, Britain was awarded the mandate for Palestine. Throughout the period of Jewish immigration to Palestine, wealthy Zionist organizations purchased land for colonization from absentee Arab landowners. In 1929, after a yearlong series of claims and counterclaims, violence broke out in two Jewish quarters of Jerusalem and the towns of Hebron and Sa fad. Eventually the British ended the fighting, but not until 133 Jews and 116 Arabs were killed. The British response to the Wailing Wall incidents was glaringly pro-Zionist (Said 1997, 140). Later that year, the British sent a commission under Sir Walter Shaw to review the incidents. The commission found that most of the problems within Palestine were related to displaced Arabs and a growing Arab fear of further Jewish immigration resulting in Jewish control of Palestine. The commission then recommended that the Britain clearly define its obligations to the Arab community, that Jewish immigration should be controlled directly by Britain, and that Arab tenants should not be evicted following land transfers. Rather than act upon the commissions findings, the British responded by sending another commission to Palestine to investigate the matter. The Hope-Simpson Commission investigated the matter in 1930 and made a series of recommendations that were incorporated into a document know n as the Passfield White Paper (Laqueur 1989, 83). The White Paper emphasized Britains dual responsibilities as a mandatory power and stated Britains intention to delineate lands for displaced Arab peasants. The White Paper also declared that Palestine had a limited economic capacity and proposed that restrictions upon Jewish immigration be established. While the Passfield White Paper did address some Arab complaints, the proposal to limit immigration was unacceptable for the Zionists. .u1509d2cc1df49a614df303424a874f24 , .u1509d2cc1df49a614df303424a874f24 .postImageUrl , .u1509d2cc1df49a614df303424a874f24 .centered-text-area { min-height: 80px; position: relative; } .u1509d2cc1df49a614df303424a874f24 , .u1509d2cc1df49a614df303424a874f24:hover , .u1509d2cc1df49a614df303424a874f24:visited , .u1509d2cc1df49a614df303424a874f24:active { border:0!important; } .u1509d2cc1df49a614df303424a874f24 .clearfix:after { content: ""; display: table; clear: both; } .u1509d2cc1df49a614df303424a874f24 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1509d2cc1df49a614df303424a874f24:active , .u1509d2cc1df49a614df303424a874f24:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1509d2cc1df49a614df303424a874f24 .centered-text-area { width: 100%; position: relative ; } .u1509d2cc1df49a614df303424a874f24 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1509d2cc1df49a614df303424a874f24 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1509d2cc1df49a614df303424a874f24 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1509d2cc1df49a614df303424a874f24:hover .ctaButton { background-color: #34495E!important; } .u1509d2cc1df49a614df303424a874f24 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1509d2cc1df49a614df303424a874f24 .u1509d2cc1df49a614df303424a874f24-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1509d2cc1df49a614df303424a874f24:after { content: ""; display: block; clear: both; } READ: Test 1 - Inquiry, Atmosphere & Water Cycle Review QuestionsIn 1931, British Prime Minister Ramsay MacDonald wrote a letter to Weizmann essentially nullifying the White Paper. The Arabs deemed it the Black Letter and cited it as proof that the British were willing to kowtow to the Zionist movement due to the tremendous political clout held by the international Jewish community. The conflict between Arabs and Jews continued, with a large scale Arab strike in 1936 resulting in the death of 1,000 Arabs and 80 Jews and no progress towards a solution. Following the strike, the British sent another commission to Palestine, this time under Lord Peel in 1937.

Ojt Weekly Report free essay sample

There are two(2) televisions used in the VTR room. One for entertainment purposes and the other for tuning in to Channel 6(BCCTVs Channel) only. There we met Sir Ete, one of the official VTR Operators of BCCTV. He told us that operating in the VTR is very easy, you can just sit and watch television all day. Play DVDs to be viewed on their channel and all you have to do is just to gradually watch over their movie if it is about to end and then roll the tape for commercial and most of the time play their companys official tape that shows their channels, companys address, contact numbers, etc. BCCTV has over 60 channels offering international news and current affairs, the latest movies, learning programs, sports and lifestyle, plus all the major TV networks in the country. Good thing we were assigned not in the field that day because it was sweltering hot that if you dont put on something for protection, your skin could easily be burned down. We will write a custom essay sample on Ojt Weekly Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Our second and third day as VTR operators were just the same ordinary days like the first. We watched different networks on the television and sat all day long. Inspite of having this very easy job as operator, you will also get bored most of the time, less persons you will meet and less experiences compared to those who work in the field. April 18 was my last day being with the Revamp team, there was a job order in Loay wherein it took us three(3) hot hours to get the job done. The company extended their coverage area into some parts of Loay, installed amplifiers, and heavy cable wire lining. We arrived at the office at exactly 5:00PM which is our time for out. The next day we decided to go with Sir Nestor and Sir Dionesio which were assigned that week on Check-up, Disconnection, and Reconnection with a multicab with barred windows as service vehicle. Theyre the best employees and easiest to get along with because they smile and laugh whenever we joke around on something and they even joke back to us sometimes. They were more than willing to entertain and answer any questions from us. Check-up, reconnection, and disconnection are the easiest jobs in the field because you just have to put a connector on a wire to be reconnected and connect it to the splitter, and cut the wire from the splitter whenever it needs to be disconnected. And in check-up, you just have to estimate the length of the cable wire needed for installation from the post with taps/splitter to the subscribers house. April 20, 2013, Saturday, me and my classmates were very excited because it was the day when we had our company polo shirt printed with my design improved by our CpE classmate. We wore the shirt once every week. Later that week, we finally went to Lindaville Village to have some wires disconnected and reconnected. It was my first time being in there and I was amazed and somehow felt like we were at some place outside the Philippines because the streets there were named after some popular places in America like California, New York, Canada, and etc. After having the job orders done, we stopped by a halo-halo vendor just at the village entrance and had some snacks. We went back to the office with our tummy full.

How to Do a Flame Test for Qualitative Analysis

How to Do a Flame Test for Qualitative Analysis The flame test is used to visually determine the identity of an unknown metal or metalloid ion based on the characteristic color the salt turns the flame of a Bunsen burner. The heat of the flame excites the electrons of the metals ions, causing them to emit visible light. Every element has a signature emission spectrum that can be used to differentiate between one element and another. How to Do the Flame Test Classic Wire Loop MethodFirst, you need a clean wire loop. Platinum or nickel-chromium loops are most common. They may be cleaned by dipping in hydrochloric or nitric acid, followed by rinsing with distilled or deionized water. Test the cleanliness of the loop by inserting it into a gas flame. If a burst of color is produced, the loop is not sufficiently clean. The loop must be cleaned between tests. The clean loop is dipped in either a powder or solution of an ionic (metal) salt. The loop with sample is placed in the clear or blue part of the flame and the resulting color is observed. Wooden Splint or Cotton Swab MethodWooden splints or cotton swabs offer an inexpensive alternative to wire loops. To use wooden splints, soak them overnight in distilled water. Pour out the water and rinse the splints with clean water, being careful to avoid contaminating the water with sodium (as from sweat on your hands). Take a damp splint or cotton swab that has been moistened in water, dip it in the sample to be tested, and wave the splint or swab through the flame. Do not hold the sample in the flame as this would cause the splint or swab to ignite. Use a new splint or swab for each test. How to Interpret Flame Test Results The sample is identified by comparing the observed flame color against known values from a table or chart. RedCarmine to Magenta: Lithium compounds. Masked by barium or sodium.Scarlet or Crimson: Strontium compounds. Masked by barium.Red: Rubidium (unfiltered flame)Yellow-Red: Calcium compounds. Masked by barium. YellowGold: IronIntense Yellow: Sodium compounds, even in trace amounts. A yellow flame is not indicative of sodium unless it persists and is not intensified by an  addition of 1% NaCl to the dry compound. WhiteBright White: MagnesiumWhite-Green: Zinc GreenEmerald: Copper compounds, other than halides. Thallium.Bright Green: BoronBlue-Green: Phosphates, when moistened with H2SO4 or B2O3.Faint Green: Antimony and NH4 compounds.Yellow-Green: Barium, manganese(II), molybdenum. BlueAzure: Lead, selenium, bismuth, cesium, copper(I), CuCl2 and other copper compounds moistened with hydrochloric acid, indium, lead.Light Blue: Arsenic and some of its compounds.Greenish Blue: CuBr2, antimony PurpleViolet: Potassium compounds other than borates, phosphates, and silicates. Masked by sodium or lithium.Lilac to Purple-Red: Potassium, rubidium, and/or cesium in the presence of sodium when viewed through a blue glass. Limitations of the Flame Test The test cannot detect low concentrations of most ions.The brightness of the signal varies from one sample to another. For example, the yellow emission from sodium is much brighter than the red emission from the same amount of lithium.Impurities or contaminants affect the test results. Sodium, in particular, is present in most compounds and will color the flame. Sometimes a blue glass is used to filter out the yellow of sodium.The test cannot differentiate between all elements. Several metals produce the same flame color. Some compounds do not change the color of the flame at all. Because of the limitation, the flame test might be used to rule out the identity of an element in a sample, rather than definitively identify it. Other analytical procedures should be conducted in addition to this test. Flame Test Colors This table lists the expected colors for elements in the flame test. Obviously, the names of the colors are subjective, so the best way to learn to recognize close-colored elements is to test known solutions so you know what to expect. Symbol Element Color As Arsenic Blue B Boron Bright green Ba Barium Pale/Yellowish Green Ca Calcium Orange to red Cs Cesium Blue Cu(I Copper(I) Blue Cu(II) Copper(II) non-halide Green Cu(II) Copper(II) halide Blue-green Fe Iron Gold In Indium Blue K Potassium Lilac to red Li Lithium Magenta to carmine Mg Magnesium Bright white Mn(II) Manganese(II) Yellowish green Mo Molybdenum Yellowish green Na Sodium Intense yellow P Phosphorus Pale bluish green Pb Lead Blue Rb Rubidium Red to purple-red Sb Antimony Pale green Se Selenium Azure blue Sr Strontium Crimson Te Tellurium Pale green Tl Thallium Pure green Zn Zinc Bluish green to whitish green Source Langes Handbook of Chemistry, 8th Edition, Handbook Publishers Inc., 1952.

The Penguin Atlas of Human Sexual Behavior

The Penguin Atlas of Human Sexual Behavior Published in 2000, the 128 page The Penguin Atlas of Human Sexual Behavior contains a plethora of facts and data about sex and sexuality worldwide. Unfortunately, the data used in the atlas was not often available for each country in the world so the author, Dr. Judith Mackay, was left to map incomplete data which is sometimes from as few as a dozen or so counties. Nonetheless, the book provides a fascinating insight into the cultural geography of sex and reproduction. Sometimes the data, maps, and graphics seem a bit sketchy. One example of a non-cited graphic is titled Breasts Are Getting Bigger and implies that in 1997, the average breast size in the U.K. was 36B but that it grew to 36C in 1999. A longer time period is provided for Asia - the graphic shows that in the 1980s average breast size was 34A and the 1990s it was 34C, not quite as dramatic as the U.K.s single-cup size increase in two years. The data I mention below in this article comes from reputable sources listed in the references section of the atlas. On with the facts... First Encounters Maps in the atlas provide information about the age of first sexual intercourse worldwide for several dozen countries where data was available. For women, the countries with the youngest average age of first intercourse are in central Africa and the Czech Republic with an average age of 15. The countries where womens first sexual experience comes at age 20 and older are Egypt, Kazakhstan, Italy, Thailand, Ecuador, and the Philippines. According to the map, the first sexual intercourse comes at 16 in the U.S. and 18 in the U.K. For men, the earliest average age of first intercourse is 16 in Brazil, Peru, Kenya, Zambia, Iceland, and Portugal but the highest average age is 19 in Italy. A male in the U.K.s average age of first intercourse is 18. There are far fewer countries with mens data than womens in the atlas (even the U.S. is missing from the map.) Sexual Intercourse and Contraception According to the atlas, on any given day, sexual intercourse takes place 120 million times on earth. Thus, with 240 million people having sex daily and a world population of just under 6.1 billion (as of 2000), about 4% of the worlds population (1 out of every 25 people) is having or had sex today. The country boasting the longest amount of time during sexual intercourse is Brazil at 30 minutes. The U.S., Canada, and the U.K. follow with 28, 23, and 21 minutes respectively. The quickest sex in the world takes place in Thailand with 10 minutes and Russia at 12 minutes. Among sexually active 16-45-year-olds, the most active countries are Russia, the U.S.A., and France, where people report having sex more than 130 times a year. Sex is least frequent in Hong Kong at under 50 times a year. Modern contraception is most frequently used in China, Australia, Canada, Brazil, and western Europe but least in central Africa and Afghanistan. Condom use is highest in Thailand with 82% of people claiming to always use a condom. Marriage The atlas tells us that 60% of marriages around the world are arranged so theres little choice of partners in most marriages. The age difference between prospective partners is interesting. Western European, North American, and Australian men usually search for a partner who is less than two years younger while men in Nigeria, Zambia, Colombia, and Iran all prefer women at least four years younger. China has the worlds highest minimum age for men to get married - 22; however, women in China can marry at 20 years of age. Its interesting to note that the minimum age for marriage for both sexes varies throughout the U.S. on a state-by-state basis and ranges from 14 to 21 years. Divorce rates are highest in Australia and the U.S.A. but are lowest in the Middle East, North Africa, and East Asia. Sex outside of marriage is most common in women under twenty in Germany and the U.K., where over 70% of young women have sex outside of marriage but in Asia, the percentage is less than ten. The Dark Side The atlas also covers the negative aspects of sex and sexuality. A map shows that female genital excision is highest in the countries of northeast Africa - Egypt, Sudan, Ethiopia, Eritrea, and Somalia. Rapes per 100,000 women mapped out shows that among others - the U.S., Canada, Australia, southern Africa, Sweden have the worlds highest rates of rape (over 4 per 10,000). A map of the legal status of homosexuality around the world tells us that many countries in northern Africa and the Middle East can punish homosexual sex acts with the death penalty. We also learn that adultery is punishable by death in Iran, Pakistan, Saudi Arabia, and Yemen. Overall, The Penguin Atlas of Human Sexual Behavior is a very interesting compilation and reference for facts about human sexual behavior and reproduction worldwide and I do recommend it for students of cultural geography or sexology.

Commercial Passenger Airline Service Industry Research Paper

Commercial Passenger Airline Service Industry - Research Paper Example Most of the small aircrafts offer exclusively business classes thereby carrying only a few people who are willing to pay a higher charge for the high quality services (Cento 11). Apparently, the demand and supply of the airline services is dependent on a number of factors. Some of these factors are positive attributes which boost the industry to become more competitive as opposed to other modes of travel. The negative factors affect the profitability index of the airlines as they record low revenue from reduced. FACTORS AFFECTING DEMAND OF AIRLINE SERVICES The airline industry goes through turbulent times while in other seasons, the business sprouts. This is due to a number of factors that affects the demand for the services of the airline industry. Some of these factors are controlled by the industry while others are not easily controlled by the industry (Shaw 34). For example, some natural factors that affect the demand for the services of the airline industry are not easily contro lled by the airline industry. Therefore, it is in the best interests of the airline industry to make sure these factors are not adversely affecting the demand for the services. The first factor that affects the airline industry is political stability. The politics in different places of the world are dependent on the political environment. Politics is an aspect that affects virtually every service and production industry (Fojt 22). This is due to the political orderliness that comes when the political environment is stable. When the political environment is stable, there is perfect supply and demand for services and products in the market. This is the same approach that is used in the airline industry. Many people would like to travel when the political environment is calm. For example, when there is political tension in a particular country, many people fear for their lives. As such they are not likely to travel to such places. This will affect the airline industry as it will strug gle with a low demand for its services (Ben-Yosef 23). Apparently, many people are not likely to travel when there is political instability in a country. In some instances, many people would prefer to postpone their vacations when there is political instability in an area. This will have direct and dire effects on the airline industry since there will be a low demand for the services and products of the airline companies (Cento 7). However, when there is political stability in most places where the industry operates, there are many people that feel the urge to travel. This will ultimately increase the demand for the services of the airline industry. Security is one factor that affects the demand for many services and products in the world. Security is an ultimate factor that affects their demand and supply for services. For example, when there is insecurity in an area, the demand and supply of services and products will be halted. In some instances, there is a curfew due to security reasons. As such, business operations are limited to the stated times. This is the same scenario that happens in the case of demand for airline services. Many people prefer secure places when they are traveling. As such, they will only consider traveling when there is steadfast security. Though airline industry tries to limit cases of insecurity, some instances are not controllable. For example, when there were terror attacks in September 11th, many people felt that the security

Discussion Questions Assignment Example | Topics and Well Written Essays - 500 words - 17

Discussion Questions - Assignment Example The second part of the statement states that police have enough experience to differentiate between offenders and those who have not committed a crime. If this is true then police officers have simply become biased against certain individuals. This is because police officers have created a profile of a criminal on the basis of their race, age and gender and they follow this profile to make arrests and detail suspects. This activity of profiling individuals has backfired and police officers are now being suspected of being biased against people belonging to certain age groups, race as well as gender. In a research conducted by Kochel et al. the researchers identified that race of an individual has a major impact on the decision of whether to arrest them or not (Kochel, 2011). The researchers prove that people belonging to the black race had a higher statistical probability of being arrested as compared to the whites. The UCR as well as the NCVS are two distinct procedures through which the government of United States collect and record data on crimes and criminal activity. The data collected by UCR is managed by the defense agency of FBI and this data includes information on the number of arrests for different crimes (fbi.gov, 2014). The data that is used to prepare statistical reports of UCR is provided by law enforcement agencies that operate at the local as well as the federal level. On the other hand the information that is collected for the purpose of recording data in NCVS contains data that has been collected through direct and indirect victims of crimes and it contains information on all crimes except crimes that are commercial in nature and homicide. The data that is collected by the UCR is collected on the basis of arrests that have been made by different law enforcement agencies. The information that is collected through UCR has a

Child Abuse Essay Example for Free

Child Abuse Essay In order to curb the cases of child abuse, effective education and awareness campaign should be conducted in schools and communities. Through this education and awareness campaign, children will learn about their rights and activities that may be construed as child abuse. Knowledge about rights and any activities that may resemble abuse will certainly help children deal with the issue if they come face to face with it. The paper will look into effective means of promoting awareness about child abuse among children in the community. Secondly, it will look at the risk factor that contributes to the situation of child abuse. Lastly, the study will prescribe an awareness and education campaign for implementation. Previous education and awareness campaigns will also be considered in the paper. Library research and interviews will be conducted. One of the challenges that will beset the study will be the view that educational campaigns, especially those conducted using mass media will have limited effect or impact on the proliferation of child abuse. The validity of this argument will be addressed by presenting studies dealing with the impact of mass media on child abuse awareness campaigns. Furthermore, the study can present a case study that will deal directly with the challenges posed. While the argument may have certain validity, a single means of promoting awareness and education campaign is bound to fail. Hence, additional communication channels should be identified for the campaign. Reference Teicher, M. H. (2002). Scars that Won’t Heal: The Neurobiology of Child Abuse. Scientific American, 286 (3), 54-61. This journal article presents the difficult processes that victims of child abuse go through. It is an indictment of child abuse. At the same time, the author presents interesting recommendations on how child abuse victims can be dealt with so they can cope with pain and trauma. This also provides important insight into the manner of prevention of child abuse. Glaser, D. (2000). Child Abuse and Neglect and the Brain – A Review. The Journal of Child Psychology and Psychiatry and Allied Disciplines, 41, 97-116. The mental and emotional impact of child abuse is difficult to deal with. Hence, this study helps researchers and other people interested in child abuse to look at these impacts and how to arrive at sound policies for intervention and information campaign.

Fifth Business1 Essay -- Essays Papers

Fifth Business1 Canadian Heritage Commercial A railroad line is shown in the background as workers slave away at finishing the Canadian Pacific Rail line, which will run through all of Canada. Finally, the last stake is driven into the rail line thus completing it, rendering it useful for many years to come and effecting the lives of many in the present and future. The purpose of this essay is to reveal the importance of Canadian history in the novel Fifth Business by Robertson Davies. Fifth Business was written as a reflection of Robertson Davies’s life but also serves as a viewpoint of Canadian life in the early twentieth century. The novel is written accordingly to sequence of events in Canadian history; this allows Davies to shape the plot of the novel around these historical events. Canadian history plays a large role in the first half of the novel, which launches Dunstan Ramsay into a series of trials that develop his character and personality. Such as the Canadian Pacific Railway had united Canada, the same history would link the characters together, develop the characters, and drive the plot of the novel. The two most important historical events within the novel are The Great Depression and World War I. During The Great Depression, many individuals were had lost their fortunes and property due to the crash in the stock market. Many could not even merely afford to buy anything but necessities such as food. Luckily, Boy Staunton was unaffe...

Research method paper: impact of tourism on local communities Essay

Impact of Ecotourism on Local Communities Table of Contents Table of Figures Section1: Introduction With the main objective of promoting responsible travel to natural areas, the well-being of communities and the environmental conservation, ecotourism is presented as an alternative type of tourism which is growing incredibly fast (Scheyvens, 1999). One of the objectives of ecotourism is to bring benefits to local communities. The important relationship between ecotourism and local communities could be explained by the fact that traditional homelands of indigenous people are usually the most natural and least developed areas of the world (Coria & Calfucura, 2012) The paper is first reviewing the different impacts that ecotourism can have on local communities. The development of ecotourism can have an important economic impact and can generate income, employment and business opportunities (Yacob, Shuib, & Radam, 2008). Thus, several developing countries have adopted ecotourism with the hope to improve their economy in an environmentally sustainable manner (Coria & Calfucura, 2012). In the second part, a deep analysis of the methodology of three articles about the impact of ecotourism on local communities has been done. The analysis shows both strengths and weaknesses of each types of methodologies that were used and help then to determine which one would be the most suitable when writing an undergraduate dissertation with similar aim. Concerning the methodology that was used for this project, the information was mainly taken from university databases, academic journals and reports as well as the research methods books to help the analyze of the methodologies. Section 2: Literature Review Ecotourism is being proposed as a strategy that will help to resolve social  and economic issues encountered by local communities, and as an adequate and effective way of of conserving the environment (Garrod, 2003). Thus, this concept has been adopted by many developing countries with the hope that it will bring them economic benefits (Coria & Calfucura, 2012). However, several authors wondered whether local communities are really beneficiating from those benefits (Jones, 2005). Sheyvens (1999) also agree on the fact that to ensure the process of ecotourism will be a success only if they are sharing the benefits of it. The reasons why local communities should consider the ecotourism include becoming aware of natural attractions value, understanding the necessity for sustainable tourism and the environment conservation. Also, several benefits should be taken into consideration such as the additional revenues that it could generate for any local types of business as well as the incr ease in employment opportunities and the enhancement of their culture. Unfortunately, even though ecotourism is bringing benefits, some drawbacks have to be taken into consideration. For instance, host communities do not participate a lot in decision making; they are also sometimes exploited for the resources without receiving any benefits, it can damage their community cohesion and the rapid tourism growth can precipitate important socio-cultural changes (Wearing & Neil, 2009). Belsky truly encourages local community to participate into conservation and ecotourism but he mentions that they will not do so unless communities benefit from tourism (as cited in Stronza & Gordillo, 2008). Ecotourism is certainly bringing many economic benefits but is also improving many different aspects of the communities’ livelihood. Garrod (2003) explains that by involving them in the ecotourism project, they will obtain bigger control over their resources and over the decisions concerning the use of such resources that affect the way they live. However, some negative aspects of ecotourism should be considered. Only few local communities, engaged in ecotourism or really clos e to tourism operations and preserved areas, have realized real benefits from it. Several tour operators have been unenthusiastic with the fact that they had to share the possible returns with local communities (Stronza & Gordillo, 2008). In the same way, Lima and d’Hauteserre (2011) stated that tour operators do not help the communities in the way they should. Also, even though ecotourism is generating new revenues, it is increasing the gap between the richer and the  poorer. Earnings are most of the time unequal and conflicts are emerging which are breaking the social cohesion of local communities. Information retrieved from different interviews, it appeared clearly that the profits received were not sufficient and could not support everyone (Stronza & Gordillo, 2008). Retrieved from other interviews with other communities, the same idea was shared concerning the fact that economic benefits could generate new conflicts within the community such as disputes between the members, misunderstanding concerning the revenues distribution and tasks allocations, which could then lead to a more important problem if people do not collaborate a right way (Lima & d’ Hauteserre, 2011) Some of the interviewees testified that ecotourism was not the solution to fix economic issues but agreed on the fact that it could bring more opportunities such as establishing a good network, developing new skills and better self-esteem (Stronza & Gordillo, 2008). Locals seem to become more aware of their own culture through the relation established between tourists and outsiders and this seems to increase the community self-esteem and beliefs (Lima & d’ Hauteserre, 2011). According to Jones, when local communities are completely involved in the ecotourism process, being directly engaged in decision making and working independently with management tasks, they become aware of the fact that new skills are required. Therefore, many people attended training sessions, sometimes organized by the government or associations. This helps them to face new realities and new habits (Lima & d’ Hauteserre, 2011). Also, ecotourism can have an impact on locals that are not directly working into the ecotourism sector. For instance, the presentation of handicrafts, folklore, tales and basically the presentation of their culture appear to reduce the inferiority feelings that some local people could feel. It also enhances their identity and they become more aware of their culture leading to a better self-esteem (Lima & d’ Hauteserre, 2011). Thus, even if ecotourism could appear is an ideal alternative type of tourism that will help to address economic and social issues toward local communities, some negative aspects should not be neglected. To make sure that the process is working perfectly, improvements need to be done. Also, local communities should not be exploited and should receive the benefits of their involvement (Wearing & Neil, 2009). Section 3: Comparison of methodologies In this section, methodologies of three different articles used in the previous literature will be analyzed and compared taking into account their strengths and weaknesses and more specifically their validity, reliability and truthfulness. The three articles that will be compared are: â€Å"Community views of ecotourism† by Stronza, â€Å"Ecotourism impacts in the Nicoya Peninsula, Costa Rica† by Almeyda, Broadbent, Wyman, and Durham, and â€Å"Community capitals and ecotourism for enhancing Amazonian forest livelihoods† by Lima and d’Hauteserre. All three articles are talking about the impact of ecotourism on local communities but they however differ by the method they used to obtain their information. To do a better comparison of the methodologies, the book â€Å"Research Methods For Business Students† wrteen by Saunders, Lewis and Thornhill was really useful. 1. Stronza, 2008 â€Å"Community views of ecotourism†. 2. Almeyda, Broadbent, Wyman, and Durham, 2010 â€Å"Ecotourism impacts in the Nicoya Peninsula, Costa Rica†- 3. Lima, d’Hauteserre, 2011, â€Å"Community capitals and ecotourism for enhancing Amazonian forest livelihoods† Method and approach used Quantitative and qualitative approach Use of secondary data In depth interviews with local households Semi structured interviews with community leaders Qualitative approach, use of primary data Deductive approach (but inductive at some points) In depth surveys, semi structured interviews Qualitative approach: use of secondary and primary data. Mix of inductive and deductive approach Structured participant Observations In-depth and semi-structured interviews Aim and objectives of the article Give an overview of what host communities think of the impact of ecotourism Determine the effects of the Punta Islita eco-lodge on the Nicoya Peninsula in Costa Rica. Investigate how ecotourism development enhances existing capital at community level. Location Amazone region: Bolivia Peru Ecuador Nicoya Peninsula in Costa Rica Brazil, Amazonia: Maripa Maguari Jamaraqua Time Period The study was done during six months in 2003 and consisted of three five-days workshop. 2008 (time of publication) 2010 Three months fieldwork 2012 Sample Purposive sampling 164 households (62 from Peru,67 from Bolivia, 35 from Ecuador,represented 45%, 55% and 7% of the communities population.) One community leader from each commnity Purposive sample with 63 households within 45 had at least a member employed in the lodge and 17 not employed by tourism industry but still receiving revenue from it Random sampling for employees in depth surveys 39 tourists filled out self-administered questionnaires 27 community inhabitants 42 local stakeholders (10 people from tour operators, 10 frim NGOs and 22 people from government environmental agencies Interview framework Semi-structured interview of 2-3 hours Open ended In depth interviews with households Semi structured interviews with community leaders and self administred questionnaire for hotel guests In depth questionnaire –based surveys Not specified with who they did each types of interview Limitations Benefits and indicators of success in each site were determined by emic, or subjective rather than etic. This research may reflect a situation that might change Sample size Sources Stronza, 2008 Almeyda, Broadbent, Wyman, and Durham, 2010 Coria and Calfucura, 2012 Table Comparison of methodology The first article written by Stronza, is giving an interesting approach as an overview of the topic is first given to describe ecotourism in general as well as the possible benefits it could bring to local communities. The author then relied on a study done 5 years before which had for goals to hear the community’s opinion which used in depth interview with local households and semi structured with community leaders during workshops. As the study was done in different countries which are Peru, Bolivia and Ecuador it allows readers to think at a big scale and it is probably more reliable than a study done only in one specific area. A possible weakness would be that, as in-depth interviews are used, even though interviewers have some key questions that they need to cover, their use will depend from one interview to another interview. Concerning the second article written by Almeyda, Broadbent, Wyman, and Durham, it is mostly based on the collection of primary data with surveys, interviews and questionnaires that they conducted themselves in one specific eco-lodge among guests, employees and locals. The weakness of this article, even if none seem to be mentioned in it, is probably the sample size and the fact that the semi structured interviews can lead to data quality issues. Indeed, as it may be hard to standardize the different kind of interviews, this may lead to reliability  problem. Also interviews are reflecting reality at the moment they were collected and therefore the results obtained from those interviews will not be automatically the same in similar interviews will be conducted in the future. In contrast with the first article, this one used mainly primary data whereas the first one used secondary data. Also, in this article, the study was undertaken only in Costa Rica, which was probably the purpose of the writers, but it narrows the research for someone reading the article. Writers could have undertaken their study to another country to compare both analysis. The last article consists of a collection of secondary and primary data, collected through structured participant observations as well as in-depth and semi-structured interviews. The strength of this article is that, as secondary data sources, it provides data that are easy to check. Also, it allows scholars or researchers to save time and effort by providing thoughts of several authors about one specific topic. However, when using secondary data, readers have to be careful that the sources cited in one literature review were not misunderstood by the one writing the literature review and that they are reliable and valid sources. Although, a possible weakness of the last article would be that the case study do not automatically reflect what is happening in other regions. As the study took place in Brazil, it is not a standardized model that could be applicable to another community everywhere else in the world. Also, their sample was really interesting as they interviewed people for NGOs, tour operators and governmental agencies as well as with local people. Thus once the information has been gathered it gave to the readers a better and generalized overview of the ecotourism impact of locals. Structured observations help also to do that but the main issues about it is the question of reliability as the observer must interpret something in a wrong way and therefore the observer should make sure he understood the setting very well before interpreting. Section 4: Selection of Methodology Out of the three articles cited in the above section, the one with the most appropriate methodology for the dissertation of an undergraduate student would be the first one. As previously analyzed, the methodology used in this article proposed first a sort of literature review which seems crucial to  have an overview of the topic and then series of results obtained through in depth interview with local households and semi structured interviews with community leaders. The most interesting thing is that it is representing three different countries which are Peru, Bolivia and Ecuador, that are still close to each other in South America but representing different cultures. By providing both qualitative and quantitative data, it gives the student a better understanding of the topic. However, the sample size was not always appropriate as it was not all the time representing the majority of the population. Special attention should be given to the size of the sampling to make the study reliable. Indeed, if the majority is not represented it can be considered as unreliable. The semi-structured and in-depth interviews are, for an undergraduate student, probably one of the best ways for a better understanding of the topic as they might adapt their questions from interview to interview. It will be really helpful to explore in depth the topic the student might be interested in. References Almeyda, A. M., Broadbent, E. N., Wyman, M. S., & Durham, W. H. (2010). Ecotourism impacts in the Nicoya Peninsula, Costa Rica. International Journal of Tourism Research, 12(6), 803–819. doi:10.1002/jtr.797 Coria, J., & Calfucura, E. (2012). Ecotourism and the development of indigenous communities: The good, the bad, and the ugly. Ecological Economics, 73, 47–55. doi:10.1016/j.ecolecon.2011.10.024 Garrod, B. (2003). Local Participation in the Planning and Management of Ecotourism: A Revised Model Approach. Journal of Ecotourism, 2(1), 33–53. doi:10.1080/14724040308668132 Jones, S. (2005). Community-Based Ecotourism. Annals of Tourism Research, 32(2), 303–324. doi:10.1016/j.annals.2004.06.007 Lima, I. B., & d’ Hauteserre, A.-M. (2011). Community capitals and ecotourism for enhancing Amazonian forest livelihoods. Anatolia, 22(2), 184–203. doi:10.1080/13032917.2011.597933 Scheyvens, R. (1999). Ecotourism and the empowerment of local communities. Tourism Management, 20(2), 245–249. doi:10.1016/S0261-5177(98)00069-7 Stronza, A., & Gordillo, J. (2008). Community views of ecotourism. Annals of Tourism Research, 35(2), 448–468. doi:10.1016/j.annals.2008.01.002 Yacob, M. R., Shuib, A., & Radam, A. (2008). How Much Does Ecotourism Development Contribute to Local  Communities†¯? An Empirical Study in a Small Island. The Icfai Journal of Environmental Economics, VI(2), 54–68. Wearing, S., & Neil, J. (2009). Ecotourism impacts, potentials and possibilities. (2nd ed., pp. 115-136). Oxford, England: Butterworth-Heinemann.

Bmw Films Essay

Where the BMW films a good idea? How successful was the campaign? In my opinion, the BMW films where a great idea at that specific moment in time. The company had no new product launches to promote. Furthermore, budget was available in order to â€Å"experiment† new ideas and innovative advertising and promotion actions. With this pure branding exercise BMW had little to lose (mainly money) and a huge deal to win. The campaign proved to be an incredibly successful one. In order to measure and justify this effectiveness I have chosen to highlight the following reasons: †¢Number of people who watched the BMW films: The films reached a great amount of people (aprox. 9 million viewers) in the early stages of the campaign. Furthermore, BMW had managed to capture the audience they were targeting †¢Feedback from the viewers: The positive feedback received proved to the marketing team that the campaign had been a success. Comments showed enthusiasm and in some cases even led to action. Feedback from the media: BMW achieved to generate the sufficient interest in order to receive praises from media publications that gave the initiative a â€Å"Hollywood movie† status. †¢Press activity: The marketing team was overwhelmed when they saw that the press activity was 10 times higher than expected. †¢Viral Campaign: One of the most unexpected achievements of the campaign was to produce a massive chain reaction amongst the viewers. 94% of viewers recommended the films to others. †¢Increase in sales: After the BMW films campaign, sales in 2001 increased almost 12% from the previous year. In this year BMW surpassed the 200,000 sold units barrier for the first time in North America. What was the motivation behind the idea? Given the opportunity to do pure branding the marketing team aimed at achieving through non-traditional promotion a memorable campaign that would remain in people’s minds for years to come. The motivation behind the campaign was to â€Å"refresh† the BMW brand by attracting the interest of a younger demographic segment and leave behind the traditionally yuppie customers related to the brand in previous years. The fact that the campaign was distributed through the Internet shows the commitment of the company to attract these younger customers. The key concepts that the campaign was trying to communicate were the excitement of driving, the performance of the BMW cars and the excitement related in driving the â€Å"Ultimate Driving Machine†. A key issue for the marketing team was also to explore new possibilities in terms of promotion and to achieve the highest impact possible amongst the target audience. The first mover advantage had been at the core of BMW’s campaigns and the BMW films were to be no exception to that rule. Who was the target market? What was the typical North American BMW customer? Is it the same as its competitor’s typical client? The â€Å"typical† BMW customer was about 46 years old with an average income of $150,000, well educate, married and with no children. Most importantly, 85% of BMW’s potential buyers were on the Internet before buying a BMW. Their customers saw driving as a pleasure and tended to be leaders. They enjoyed being in control. The competition was targeting different types of clients. The Japanese manufacturers such as Honda, Toyota and Nissan for example, were mainly targeting lower income level customers. As for the higher end brands such as Mercedes, Porsche and Jaguar they were targeting older customers with higher income level more focused on luxury and comfort. How healthy is the brand in the US compared to previous years? What are the weaknesses? At this point in time the BMW brand was healthier than ever before in the US market. In this period, out of the people that intended to buy a luxury brand, 16% said they would buy a BMW against 11% that intended to buy a Mercedes. This represented a significant turning point in BMW’s operations in the US. The strongest weakness I perceive in the BMW brand is the fact that it relates to people who are passionate about driving and look for the excitement of being in control of a car. Furthermore, I believe it is people who tend to be willing to maximize the cars attributes in order to experiment the whole experience the car can provide. In this sense, the brand is perishable, as customers tend to look for other attributes such as comfort; reliability and prestige tend to focus on other brands such as Mercedes or Jaguar. What should McDowell do? Which option is the correct one? In the short term I would recommend McDowell to produce a few more short films in order to take advantage of the momentum created by the previous films. However, this strategy would not be sustainable in the long term as the competition would start copying this format and the effectiveness of the campaign would be diluted. What I would suggest in the long term would be to organize events in the major US cities that would reinforce the BMW Films concept but more personalized towards the customers. The idea behind this would be to create a lasting bond between both parties. In order to achieve a good segmentation of customers to attend these special events I would use the www. bmwfils. com web page to select (through the previously provided information by the customers) the ones that perfectly fit the brands criteria and the ones that have the most potential of becoming BMW customers. Assuming that BMW in the short term will have new products to launch and that the advertising budget will still be low in comparison with competitors, I believe that these events would be a perfect follow up to the BMW films campaign and that expectation would be created amongst the specialized media. Furthermore, not only would BMW be innovating in non-traditional advertising and promotion formats but they would also have the capability of specifically targeting potential customers. In this way BMW would continue to expand on the BMW Films idea but in this case the customers will perceive that they are the ones at the wheels of the â€Å"ultimate Driving Machine†.

Free Essays on African Americans in Math

There were many great African- Americans in history that math marks in significant areas of education. These two women made there mark in a very uncommon area for African-Americans especially women. They became great mathematicians and became rewarded for there great marks in the mathematical history. Evelyn Boyd Granville was born in Washington, DC and attended Dunbar High School, a segregated high school at the time. Her interest in mathematics was encouraged by two mathematics teachers, Ulysses Basset (a graduate of Yale) and Mary Cromwell (graduate of the University of Pennsylvania). Granville attended Smith College on a partial scholarship. In 1945 she graduated summa cum laude and elected to Phi Beta Kappa. Granville worked with Einar Hille, a distinguished mathematician in the field of functional analysis, as her Ph.D. faculty advisor at Yale University. Evelyn Granville received a Ph.D. in Mathematics from Yale in 1949, the same year as another woman mathematician; Marjorie Lee Browne received a Ph.D. in Mathematics from the University of Michigan. Granville and Browne represented the first two Black women to receive doctorates in Mathematics in the United States. Following her graduation from Yale Evelyn Granville spent a year as a research assistant at the New York University Institute of Mathematics and part-time instructor in the mathematics department of New York University (NYU). Professor Granville was then appointed as Associate Professor of Mathematics at Fisk University, Nashville, Tennessee from 1950-1952, where two of her former students went on to receive Ph.D. in Mathematics, Vivienne Malone Mayes and Etta Zuber Falconer. Dr. Vivienne Mayes received her doctorate from the University of Texas at Austin and Dr. Etta Falconer received her Ph.D. degree in mathematics from Emory University. Marjorie Lee Browne was born to Mary Taylor Lee and Lawrence Johnson Lee, in Memphis, Tennessee, on September 9, 1914. Mar... Free Essays on African Americans in Math Free Essays on African Americans in Math There were many great African- Americans in history that math marks in significant areas of education. These two women made there mark in a very uncommon area for African-Americans especially women. They became great mathematicians and became rewarded for there great marks in the mathematical history. Evelyn Boyd Granville was born in Washington, DC and attended Dunbar High School, a segregated high school at the time. Her interest in mathematics was encouraged by two mathematics teachers, Ulysses Basset (a graduate of Yale) and Mary Cromwell (graduate of the University of Pennsylvania). Granville attended Smith College on a partial scholarship. In 1945 she graduated summa cum laude and elected to Phi Beta Kappa. Granville worked with Einar Hille, a distinguished mathematician in the field of functional analysis, as her Ph.D. faculty advisor at Yale University. Evelyn Granville received a Ph.D. in Mathematics from Yale in 1949, the same year as another woman mathematician; Marjorie Lee Browne received a Ph.D. in Mathematics from the University of Michigan. Granville and Browne represented the first two Black women to receive doctorates in Mathematics in the United States. Following her graduation from Yale Evelyn Granville spent a year as a research assistant at the New York University Institute of Mathematics and part-time instructor in the mathematics department of New York University (NYU). Professor Granville was then appointed as Associate Professor of Mathematics at Fisk University, Nashville, Tennessee from 1950-1952, where two of her former students went on to receive Ph.D. in Mathematics, Vivienne Malone Mayes and Etta Zuber Falconer. Dr. Vivienne Mayes received her doctorate from the University of Texas at Austin and Dr. Etta Falconer received her Ph.D. degree in mathematics from Emory University. Marjorie Lee Browne was born to Mary Taylor Lee and Lawrence Johnson Lee, in Memphis, Tennessee, on September 9, 1914. Mar...

Spectator Ion Definition and Examples

Spectator Ion Definition and Examples Ions are atoms or molecules that carry a net electrical charge. There are different types of ions, including cations, anions, and spectator ions. Spectator Ion Definition A spectator ion is an ion that exists in the same form on both the reactant and product sides of a chemical reaction. Spectator ions may be either cations (positively-charged ions) or anions (negatively-charged ions). The ion is unchanged on both sides of a chemical equation and does not affect equilibrium. When writing a net ionic equation, spectator ions found in the original equation are ignored. Thus, the total ionic reaction is different from the net chemical reaction. Spectator Ion Examples Consider the reaction between sodium chloride (NaCl) and copper sulfate (CuSO4) in aqueous solution. 2 NaCl (aq) CuSO4 (aq) → 2 Na (aq) SO42- (aq) CuCl2 (s) The ionic form of this reaction is: 2 Na (aq) 2 Cl- (aq) Cu2 (aq) SO42- (aq) → 2 Na (aq) SO42- (aq) CuCl2 (s) The sodium ions and sulfate ion are the spectator ions in this reaction. They appear unchanged in both the product and reactant side of the equation. These ions just spectate while the other ions form the copper chloride. These ions are canceled out of a reaction to write the net ionic equation, so the net ionic equation for this example would be: 2 Cl- (aq) Cu2 (aq)  Ã¢â€ â€™ CuCl2 (s) Although spectator ions are ignored in the net reaction, they affect the Debye length. Table of Common Spectator Ions These ions are spectator ions because they dont react with water, so when soluble compounds of these ions dissolve in water, they wont directly affect pH and can be ignored. While you can consult a table, it worthwhile to memorize the common spectator ions because knowing them makes it easier to identify strong acids, strong bases, and neutral salts in a chemical reaction. The easiest way to learn them is in groups of three or trios of ions found together on the periodic table of the elements.

Financial Essay Example | Topics and Well Written Essays - 250 words

Financial - Essay Example Businesses should therefore choose the most suitable accounting method. This paper prescribes the accrual basis of accounting over the cash basis. There are several plus of using the accrual accounting method over the cash method. While the accrual method recognizes income and expenses in the immediate period, the cash basis recognizes income and expenses in relation to real-time cash flow. In fact, in the case of cash accounting, income is recorded when funds are received while expenses are recorded when paid rather than as they actually occur. The major advantage of accrual accounting over cash accounting is that it lays a great weight on the period in which expenses and incomes apply, whether money has changed hand or not (McQuaig et al). In this regard, the accrual system records the period in which money is earned instead of when payment is made as in the case of cash basis of accounting. That is, while payment may be made long after a job is completed, the accrual basis of accounting would recognize the period in which the work was done. The accrual method thus offers a clearer and more accurate picture on the long-term performance of a business compared to the cash basis (Palmer et al., 1999). The accrual method is also suggested for businesses that deal with inventory, be they small retailers to big

Rhetorical analysis Essay Example | Topics and Well Written Essays - 1000 words - 3

Rhetorical analysis - Essay Example The audience, who happen to be the citizens of United States and Ohioans to be precise, and the topic, came in time when the United States was in a verge of collapsing economically and addressing economic issues and combining them with the political good will was objective. The use of pathos, logos and ethos by the Ohio governor, Mr. John Kasich, combined with imagery and rhetoric questions was not only objective but convincing in delivery of his speech on opportunities and the appropriate approach to end the Ohioans’ misery of poverty and joblessness. The use of imagery to describe the wellbeing of Ohioans in the wake of a new political era drove the point home of what Ohioans wanted for a long time. For instance the use of â€Å"digging into a bowl of chicken soup at a Bob Evan’s restaurant† signifies the economic wellbeing of the consumer, who in this case is the Ohioan, which is a revelation of good leadership focusing on the common citizen. This is because n ot all of Ohio residents would afford chicken and/or an expensive meal in one of the remarkable restaurants and creating job opportunities would somehow guarantee such a meal even if it means thrice a week. The use of figurative language in the description of importance of helping the poor, Mr. John Kasich drives his point home and the authoritative aspect of his speech is broadly brought out. For instance, when he stresses out the need for uplifting the needy by asking, â€Å"when you die and go to heaven, St. Peter is not probably going to ask you much about what you did to keep the government small, but what you did for the poor†, he broadly brings out the political will he has for the people of Ohio and the outcome of his actions which will be graded by satisfaction of the people. As an experienced politician and longtime serving public servant, Mr. Kasich uses ethos to lure Ohio residents into re-electing him again in the polls. For instance, his experience on matters of finance and taxation enabled him sign the biggest tax cut in the country after converting a $7.7 billion budget deficit into a $2.5 billion surplus. The authoritative aspect is brought out by his connective aspect of politics and religion in a bid to drive his mission of â€Å"More Aid for Poor† forward and still maintaining the cliche of the people and political future. For instance, by arguing that he was raised as a catholic but drifted in faith at adulthood converting to evangelical protestant for the last 25 years and claiming that â€Å"to a larger mission one of his Christian faith has called him to shoulder; helping the poor, the beleaguered and the downtrodden, and trying to heal them and lift them up, shows the connective aspect of politics and religion in a bid to solve the long-term historical miseries. The timing of the speech rhymed well with the economic hardship moment in the United States economy in that during the time there were struggles by the national government to increase national tax to finance its spending. The use of a practical approach, guided by his exemplary experience in the management field, gave him a hand of driving his agenda home and convincing the residents. His agenda

An in-depth understanding of the organizational and the individual Essay

An in-depth understanding of the organizational and the individual performance of a company - Essay Example From an individual level, it has also been witnessed several times that an individual worker who was a ‘good performer’ previously has turned to be a ‘bad performer’ within a short-term period. However, there can be various reasons to cause ‘poor performance’ active in both the organizational and the personal level of the workers (Jackson & Et. Al., 2008). With this point of view, the paper shall intend to identify few factors in an organization which is solely based on the marketing of various kinds of products through telesales. Certainly, the sales force of the organization plays a vital role in signifying its overall performance. According to the job responsibilities of the sales force of the company, the individuals require to call the potential customers and influence them to buy the product. Thus, the workers should possess a high level of competencies in terms of learning skills, interactive skills, change-ability, and readiness. The com petencies of the workers or the task force shall in turn influence the competency of the organization. However, the actors of competencies shall be measured according to the determined instructional objectives, i.e. to identify the causes of poor performance, assess the potential of the workforce and enhance their competencies which in turn shall positively encourage the organizational competencies.

Negative Effects Of Junk Food On Health Essay

Negative Effects Of Junk Food On Health Essay Though your children may ask for junk food because they like the taste or because their friends are eating it, you undoubtedly already know that junk food can have negative effects on them. Junk food is typically is low in nutrients and high in calories from added sugars, starches or fats. Processed and junk food lovers beware! There are many negative repercussions to persistent junk food eating habits, not just the obvious and inevitable weight gain. Below is a short list of how junk food negatively impacts our bodies. Think about it the next time you are reaching for your second helping of cheesy nachos that accompanies the double stacked hamburger sandwich and large soda. Weight Gain A negative effect of junk food on children is rapid weight gain, often leading to excessive weight and sometimes obesity. This is because it often tastes good, is not very filling and is high calorie. Candy, soft drinks, French fries and other fried foods, pizza, burgers, baked goods and ice cream are examples of high-sugar or high-fat foods which provide hundreds of calories per day for the typical American youth ages 2 to 18, according to the 2010 Dietary Guidelines from the U.S. Department of Health and Human Services. Type 2 Diabetes Junk food puts kids at a higher risk for type 2 diabetes, according to the Centers for Disease Control and Prevention. Type 2 diabetes occurs when you are not able to properly regulate your blood sugar level. Your risk increases when you are obese and when your diet is high in high-glycemic carbohydrates, such as sugars and refined starches in sweets, white bread and potatoes. Type 2 diabetes increases your risk for kidney failure. Nutritional Deficiencies Junk food can lead to nutritional deficiencies when your children eat it instead of healthy foods with essential nutrients. Healthy meals and snacks should provide essential nutrients, such as B vitamins; magnesium and iron from fortified, whole-grain cereals and grains; calcium from milk or yogurt; healthy fats from nuts and dietary fiber; and vitamin A and vitamin C from fresh fruits and vegetables. Instead, children may miss out on these nutrients when settling for such things as breakfast sandwiches, potato chips, candy and soft drinks. Cardiovascular Disease Junk food is often high in saturated fat, which raises LDL cholesterol and may increase the risk for cardiovascular disease in children, according to the Centers for Disease Control and Prevention. Junk foods with saturated fat include pizza, ice cream, processed meats and full-fat cheese. High blood pressure is another risk factor for heart disease, and a high-sodium diet leads to high blood pressure. Children may be at risk for high blood pressure when eating salty junk food such as potato chips, French fries, pretzel Obesity Junk food enthusiasts are prone to put on weight, especially when they eat this kind of food very often. The fat and processed flour only make people fatter and unhealthier, as does the oil and grease that are used for fries, chips, donuts and other deep-fried foods. Statistics even show people who eat junk food tend to accompany it with sodas and alcohol, which are either laden with sugar or empty calories and both increase a persons tendency to put on weight. Lethargy Processed food tends to bring down peoples energy levels and make them lethargic because they are filled with carbohydrates that spike blood sugar levels. Soon after junk food is consumed, people feel themselves lulled into a stupor because sugar levels would have risen and fallen dramatically. This makes people feel sleepy and less inclined to be active and alert. Reflexes and senses become duller by the day and people start to lead a more sedentary life. Diseases Junk food causes diseases like diabetes and heart ailments. People are more likely to get diabetes, especially if they are sedentary, do not exercise, and have a family history of this disease. The fat from junk food raises cholesterol levels and can clog arteries, which may cause heart attacks and bring on strokes which could debilitate, or worse, even a person. When someone is overweight, they tend to be prone to so many other diseases because of their shape and size. Poor nutrition: When people eat too much junk food, they neglect to eat the nutritious kind like fruits and vegetables and other wholesome food. This means that the body does not get the necessary nutrition it needs and people end up with a weak immune system. Eating too much junk food will leave people prone to illnesses like colds and fevers, which although not serious, tend to have a nagging effect on life. They prevent people from being as active and organized as they would like to be. Constipation and other ills Processed foods have no fiber content and that is why people feel constipated when they go on a junk food binge. Sodas and colas also contain phosphorous and other chemicals which ruin are extremely acidic to your body, and strip your teeth of the enamel, eat away at your bones, and make the entire skeletal structure weak. Over time, it will leave the body prone to frequent sprains and fractures. Junk food is bad for people of all ages, but mostly for teenagers and young children because it ends up effectively ruining their health for good. Parents and other responsible adults should be extra aware to ensure that they set a good example and feed their children balanced and healthy diets.

The Cold War :: Cold War History Historical Essays

The Cold War The conflict in ideologies between capitalism and communism resulted in one of the greatest conflicts of the twentieth century. The belief that freedom and democracy would die under communist rule caused the United States to start a conflict that would last for decades. The decisions made by the United States in W.W.II caused tensions to rise between the U. S. and the Soviet Union. Fear of Communism in capitalist nations, caused the United states government to use propaganda to raise Cold War anxieties. Furthermore, the American media influenced the attitudes of Americans, making a hatred of communism spread though the nation. Thus, the United States caused the conflict known as the Cold War, through its political policy and propaganda. The political relations going on in Europe during and directly after World War II had an enormous effect on laying the foundation for the Cold War. War time conferences such as Yalta and Terhran harshened the relationship between the communists and th e capitalists. At the end of W.W.II American policy towards the Soviets changed drastically. The change in president in 1945 caused relations with Russia to worsen. Furthermore, other political contributions to the Cold War entailed the Truman Doctrine and the Marshall Plan. The division of Europe between the west and east drew physical borders which outlined that the war of misinformation that had began. Also treaties of the post war world further separated the two super powers of the world for the decades to follow. The waging of hot wars through other countries also strengthened Cold War hatred.(1) The first of the cold war tensions arose out of W.W.II conferences between the Soviet Union, America and, Great Britain. Tehran, the first major conference which lead America to start the Cold War, included all three of these nations. At this conference the reshaping of post-war Europe was discussed (2) Later in February of 1945, the big three met again at Yalta. At this conference Eur opean boundaries, German reparations, and Polish elections were agreed upon.(3) Stalin, the Russian leader, agreed to hold free and fair elections. Later after Roosevelt, who attended these conferences, died Truman became president. He accused the Soviet leader, Stalin, of not holding up to his agreements at Yalta.(4) Stalin wanted to use Poland as a buffer zone to prevent any future invasions from happening through this area. During W.W.II the Soviets had lost 27 million, and Stalin made it clear that in no way would he allow this to happen again.

The Impact Of Recruitment Commerce Essay

Harmonizing to Sheila M. Rioux, Ph.D. , and Paul Bernthal, Ph.D. , Recruitment & A ; Selection Practices Survey Report ( 1999 ) , enlisting is the procedure of placing and pulling possible campaigners from within and outside an organisation to get down measuring them for future employment. Once campaigners are identified, an organisation can get down the choice procedure. This includes collection, measurement, and measuring information about campaigners ‘ makings for specified places. Organizations use these procedures to increase the likeliness of engaging persons who possess the right accomplishments and abilities to be successful at their occupations. Nowadays employees are treated as human capital and they are considered as nucleus competence of organisation ‘s public presentation and drive factor behind the success. Recruitment is a uninterrupted procedure because of staff going, alterations in concern demand ; alterations in concern location and publicity. There are two sorts of enlisting channels ie Internal enlisting and external enlisting. There are so many altering tendencies in the industry to provide to the demands of the clients. Recruitment is a really ambitious occupation due to altering concern scenarios. There are batch of things involved in enrolling a campaigner affecting mapping the demands, strategizing the manner of enlisting and staffing, analysing the campaigner ‘s CV and understanding the occupation fitment standards of the profile. The bets and the hazard engagement are really high depending on the criticalness of the occupation nature and the patronage. So, it is really of import to take right manner of enlisting through known internal beginning or through an external beginning with thorough cognition of the industry who understand the earnestness of the occupation nature. Problem Statement Recruitment is a map that requires concern position, expertness, ability to happen and fit the best possible campaigner for the organisation, diplomatic negotiations, selling accomplishments ( as to sell the place to the campaigner ) and wisdom to aline the enlisting processes for the benefit of the organisation. The HR professionals – managing the enlisting map of the organisation – are invariably confronting newA challenges in Recruitment. The biggestA HR challenge in RecruitmentA for such professionals is to beginning or enroll the best people or possible campaigner for the organisation. In the last few old ages, the occupation market has undergone some cardinal alterations in footings of engineerings, A beginnings of enlisting, competition in the market etc. In an already concentrated occupation market, where the patterns like poaching and busting are deriving impulse. HR professionals are invariably confronting new challenges in one of their most of import function-recruitment. They have to face and conquer assorted challenges to happen the best campaigners for their organisation. The manners of enlisting is through external and internal channels, but these have its ain set of disadvantages, which is taking to major human resource challenges like reduced productiveness, high abrasion, absenteeism, and deficiency of motive. Internal enlisting besides has some drawbacks. The major disadvantage is that it reduces theA innovationA andA creativeA ideasA in the organisation. External enlisting is a cost and clip consuming activity due to drawn-out enlisting, choice, and assignment in nature. There can be trouble in measuring the suitableness of the campaigners. New employees recruited outside the range of organisation return clip for orientation and adjusting to the organisational civilization. InternalA recruitmentA besides consequences in the colored behaviour of the direction and fondness. Lack of originative and fresh thoughts from the occupation market can non be hired. There can be perturbation in the working environment due to recruitment or rejection of one ‘s referred campaigners. So, there is a clear demand to happen out what is the impact of enlisting and choice pattern of campaigners on company ‘s public presentation in these two manners and to happen out which is effectual and efficient manner of enlisting in footings of public presentation of the recruited campaigners and company ‘s public presentation due to the chose manner of enlisting. Purpose of the survey The intent of the survey is to measure what is the impact of enlisting and choice pattern of campaigners on company ‘s public presentation sing manners of enlisting Internet Explorer internal and external. How the company ‘s are impacted due to take manner of enlisting and how employee ‘s perform depending on the enlisting channel. Aims To measure the current enlisting and choice patterns of companies under survey To analyze the causes for the make up one's minding a peculiar enlisting and choice procedure To measure the impact of enlisting and choice pattern on public presentation of the companies Research Questions What are the current enlisting and choice patterns followed by the companies? What are the factors finding the pick of a enlisting procedure? How enlisting and choice procedure aid in effectivity of the company ‘s public presentation? Scope And Restrictions The research worker ‘s focal point is merely on appraisal on the impact of enlisting and choice patterns impact on company ‘s public presentation. This does non cover other factors like wagess, acknowledgment, calling patterned advance, growing, motive, occupation satisfaction, attitude, and perceptual experience of the employees, squad edifice, and single behaviour that contributes to the public presentation of the company. CHAPTER-2 LITERATURE REVIEW There is batch of information available about the best enlisting patterns and its impacts, current and future tendencies. The traditional enlisting patterns are sidelined and new methods like e-recruitment, occupation portal, outsourcing, and temping have significantly changed the enlisting patterns. The challenges, chances, and new patterns have been the countries of focal point in major articles, diaries, and white documents in human resource functional units. Numerous studies and analysis are published by many bookmans. Human resource staffing advisers like Ma Foi advisers and others have published many articles based on the study conducted time-to-time to analyse the industry and extent of prosperity of the enlisting patterns. 2.1. Conceptual Reappraisal: Harmonizing to Binod Kumar Sinha, 2009, Recruitment is a procedure of happening and pulling possible campaigners for the occupation available. Recruitment is a set of activities an organisation uses to pull occupation campaigners who have the abilities and attitude needed to assist the organisation accomplish its aims. There are three phases of recruitment process-identify and specify the enlisting, pull possible employees, select and employ appropriate people from occupation appliers. Recruitment is a uninterrupted procedure because of staff going, alterations in concern demand ; alterations in concern location and publicity. There are two sorts of enlisting i.e. internal enlisting and external enlisting. Recruitment and Selection plays cardinal function in the development of an organisation. 1Binod Kumar Sinha, ( 2009 ) , Trends and issues in enlisting and choice, a critical analysis This is one of the of import HR constituents in developing Indian Economy, which is turning at the rapid pace.A Today ‘s, where demand of qualified and experient people is high, the white collar wages are increasing, every twenty-four hours one MNC is adding presence in Indian market, the pool of experient professionals are smaller than it big population of our state, abrasion rate is rather high runing from 20-60 % , HR professionals are fighting to pull good employees despite ferocious competition. Therefore the Trends and Issues in enlisting and choice is has taken paradigm displacement. Employment has undergone a transformational alteration in most sectors particularly in banking, finance, retail, pharmaceutical, and insurance. Identify current organisational patterns to enroll and choose employees Determine the effectual enlisting and choice patterns Determine how the enlisting and choice patterns impact organisational results. Strategize enlisting procedure Current and future modified enlisting and choice patterns. Feasibility of outsourcing enlisting and choice procedure. Barriers for executing of effectual enlisting and choice scheme. The enlisting and choice procedure needs acute and thorough appraisal for its execution successfully. Harmonizing to Public Service Commission ‘s â€Å" A Toolkit on Recruitment & A ; Selection † ( 2008 ) , discoursing about the direction of the enlisting and choice procedure, a thorough step-by-step direction are provided. Enhancement of direction of enlisting and choice, analysis, and strategizing the executing is really ambitious. Recruitment and choice is a line direction duty. It is the duty of line directors to guarantee that stations are filled and to obtain the aid of departmental HR Components in this respect. Line directors are besides responsible for the overall direction of the enlisting and choice procedure. They should guarantee that all relevant activities, whether handled by themselves or by their HR constituents, are managed efficaciously and expeditiously within sensible clip frames. To make this, a clear limit of undertakings and duties is necessary, s o that line directors are in control of the full procedure and are in a place to inquiry activities if sensible clip frames are exceeded. Each enlisting and choice stage should be finalized before traveling on to the following stage. Recruitment and choice consists of different stages ( advertisement, showing, shortlisting etc ) which are integrated with, and follow one another in a specific order. This implies that each stage has to be finalized before the following stage commences. Each of these stages represents a choice procedure. Applicants who are eliminated are out of the procedure. Nothing prohibits sections, hence, to inform these appliers consequently and to see to it that all relevant certification is placed on record straight off. Departments hence do non hold to wait for the whole procedure to be finalized before informing unsuccessful appliers consequently. This will besides distribute the administrative load attached to each stage over clip. The result of the showing procedure needs to be submitted for the blessing of the put to deathing authorization or his or her delegate. There are therefore obvious benefits to be derived from finalising stages while traveling on to the subsequent stages. Reasonable clip frames should be allocated to the executing of each stage. Since the filling of a station has major cost deductions ( besides hidden costs ) , it is indispensable that this be undertaken in the shortest possible clip. Reasonable clip frames. Important Points of Departure should hence be allocated to the assorted stages, taking into history the type and figure of activities that have to be executed in regard of each stage. These clip frames should be known to all role-players involved and adhered to every bit far as possible. The HR Component should supervise and describe any divergences from policies and processs non decently sanctioned to the caput of section via sanctioned channels of communicating, with a position to proactive damages. Harmonizing to University of Sunderland ‘s Recruitment Handbook, 2009 set uping whether enlisting is the lone available solution or handiness of other options like deployment from other units of verticals of the procedure along with the options of naming a undertaking adviser restricted to the range and continuance of the undertaking can besides be considered, if the undertaking required to be completed is seasonably. This procedure should get down every bit early as possible ( e.g. every bit shortly as a surrender is received, a occupation move agreed or the demand for a new undertaking to be completed is identified ) . Suitable options to recruitment should be considered and Human Resources can supply elaborate advice and counsel on a figure of possible options, including reorganising work distribution, increasing an bing employee ‘s duties, redesigning or automatizing occupation undertakings, reconstituting within the related country or section, reexamining the current on the job agreements of the station to see portion clip or occupation portion as appropriate options. Possibilities of secondment chances or utilizing a contractor/agency impermanent staff for short-run assignments should besides be considered. In instances of short-run assignments of less than three months continuance, where it may non be deemed appropriate to follow the full Recruitment and Selection Procedure, the advice of Human Resources should be sought as to the most appropriate cost-efficient method of run intoing short-run demands. It is possible to enroll to a suited ‘pool ‘ of campaigners in countries where there is an ongoing demand to make full vacant stations at ‘short notice ‘ . For illustration, this may include Academic Tutor assignments where they may be called upon to learn to cover unexpected absences. However, all campaigners who are appointed to a ‘pool ‘ must hold been selected in conformity with this Procedure. After taking to enroll so a occupation analysis should be done to put outlooks on the desired profile and on the campaigner. Consideration should be given to precisely why the occupation exists and what the occupation entails. This will affect transporting o ut an analysis of the current occupation and the context in which the occupation is done. This may affect placing the intent of the occupation within the related country or section, placing the cardinal undertakings, responsibilities and degree of duties of the occupation, discoursing the function with the current occupation holder or line director, analyzing the related country or section to place possible minor internal accommodations. The Key Recruiter is responsible for outlining the information to be included in the farther specifics, which are made available to appliers for a station. The farther specifics must include: The occupation description: this describes the station itself, its duties and responsibilities, and its scene in the section. For appropriate stations, the generic function descriptions will besides be included with the occupation description. The individual specification: this describes the individual who is required to make full the station – experience, instruction and preparation, cognition, accomplishments and properties. These should be rated as indispensable or desirable. These must be used as a footing for shortlisting and questioning so that it can be demonstrated that choice has been undertaken utilizing mensurable, nonsubjective and justifiable standards. Careful consideration should be given to how each facet will be assessed. Proper occupation analysis should be done on the undermentioned functions and duties, -Job Title ; – Coverage Line ; – Class ; ( Human Resources will delegate an appropriate class to all new functions ) – Working Hours ; – Faculty / Service ; – Location ; – Main Purpose of the function ; – Key Accountabilities ; – Particular Fortunes attached to the occupation, such as shift-working or that condemnable record checking is required. Harmonizing to Public Service Commission, discoursing about of import enlisting and choice activities they have mentioned that, advertizement plays a major function in increasing the possibility of the acquiring right campaigners. The purpose of an advertizement is to make the broadest possible pool of campaigners within a specifically targeted sphere. For illustration, there is no sense in publicizing a station to people who do non hold the cognition, accomplishments and competences to execute the occupation. Naturally, this does non use to entry-level or trainee stations and attention must be taken that the rule of free competition is non compromised. It is hence critical that an advertisement clearly sets out what the demands are that have to be met by appliers. This will enable them to make self-selection where they can compare their campaigning to what is required. Further to this, it will help in cut downing the figure of non-qualifying applications. The content of advertizemen ts finally represents the choice standards applicable to the filling of the station. It hence stands to ground that the better the attempt that goes into the content of the advertizement, the easier subsequent procedures will be and the better the quality of the result. The aforesaid, nevertheless, require sections to use their heads to the full to the preparation of advertizements. An advertizement is non an object on its ain, but is a tool to fulfill an aim at a much higher degree, i.e. at a strategic HR planning degree, where thorough consideration has to be given to the demand for cognition obtained by agencies of third instruction and/or accomplishments and competences obtained in pattern. This implies that a section has to use its head to what is required on individual specification degree before it compiles an advertizement. This will guarantee that the advertizement will let for flexibleness during the enlisting and choice procedure. In pattern this is frequently non done and sections merely realize, whilst busy with the choice procedure, that they would desire to choose for a campaigner that does non possess, for illustration, the type of third makings advertised, but who has acquired the really accomplishments and competency required through other agencies. In order to name such a campaigner, they have to relinquish the making demand at this really late phase. This is non desirable, since it compromises the handiness to such stations by other campaigners who did non use on the footing of the specific making demands set in the advertizement. Harmonizing to University of Sunderland the options of assorted advertisement channels can be considered to print the vacancy Options may include one or more of the followers: – – Reviewing whether the vacancy provides a suited redisposition chance for an bing member of staff ; – Weekly internal advertisement on the company ‘s intranet and staff vacancy bulletin – Internet advertisement – including specialist web sites ; – External advertisement in appropriate imperativeness or trade diaries ; – Sending out appropriate information to specific groups of possible appliers where specializer accomplishments may be required ; – Briefing enlisting bureaus or executive hunt organisations on preferred provider list as necessary ; – Reviewing ‘speculative ‘ applications or campaigners that have late been interviewed, and considered appoint able, for similar stations ; – Participating in regional enlisting carnivals and set uping ‘open yearss ‘ for possible campaigners ; – Deciding whether to publish application battalions to campaigners and what information would be appropriate for inclusion in the application battalion. Harmonizing to the University of Sunderland, 2009, the composing of the Selection Panel should be determined every bit shortly as possible, and surely before the choice standards are agreed. Once the rank of the Panel has been determined, it should, if at all possible, run into to be after the whole enlisting and choice procedure. Where this can non be arranged, the Key Recruiter should discourse each issue with as many Panel members as possible. There are some basic rules which Selection Panels should take history of like no enlisting and choice should be undertaken by merely one person. Wherever possible, Departments should place a nucleus squad of people who can help in all their enlisting and choice exercisings to increase expertness and guarantee consistence and continuity. It is indispensable that at least one member of every choice panel, ideally the Key Recruiter, will hold successfully completed the company ‘s preparation class on enlisting and choice. If it is non possible to set up a panel where at least one individual has had the relevant preparation, a petition should be made for a member of staff from the Human Resources Department to fall in the panel. Wherever possible, the full Selection Panel should follow the enlisting and choice procedure from start to complete. If non, a lower limit of two members, including the Key Recruiter, should be involved at every phase, and the positions of other members sou ght as appropriate. Panel members must non discourse affairs related to the occupation vacancy in private with existent or prospective campaigners, either internal or external. If a member of a Selection Panel knows one or more of the campaigners, they should declare this to the other panel members every bit early as possible in the choice procedure Choice Panels should take to hold a diverseness of positions and backgrounds represented on the panel, and to be suitably diverse to reasonably judge the campaigners being interviewed. The purpose is to guarantee that no campaigner feels disadvantaged by the makeup of the Panel and the maximal comprehensiveness of experience is represented on the Panel. If it is hard to happen this diverseness within a section, a member of a related section or the Human Resources Department could be invited to fall in the Panel. Large Selection Panels should be avoided wheresoever possible as they may be intimidating for campaigners, and can be counterproductive as they may ensue in superficial inquiring and less than strict examination at interview. Shortlisting must be based on the information provided by the campaigner in the application signifier, CV, statement and any other stuff provided, and personal cognition of any campaigner should non be used to make full in any spreads in the application. Recruiters should take attention non to do premises about information presented in the applications, e.g. on the footing of age, gender or ethnicity, as this could take to prejudiced determinations. Campaigners with makings above the lower limit stated as indispensable should non be either penalized or advantaged in the procedure. All applications should be assessed foremost against the indispensable standards in the Employee Specification and merely appliers who meet all of the indispensable standards should be considered for interview. Use the desirable standards when there are more campaigners who meet the indispensable standards than can be interviewed. New standards must non be introduced at the shortlisting phase. It is the dut y of the Key Recruiter to set up the interviews, and guarantee that they are well-prepared, structured and focussed, and conducted in such a manner that all campaigners feel they have had a just hearing. It is good pattern to interview no more than five or six campaigners, and usually all the interviews should be held on the same twenty-four hours. If this is non possible, the clip between them should be minimized and the same panel should interview on each juncture. After the appraisal, the Recruitment Panel members should reexamine campaigners ‘ public presentations during the choice procedure and make their determination based on the grounds gathered. The determination should be reached consistently and objectively, on the footing of grounds obtained throughout the choice procedure, without doing premises or pigeonholing. Keeping all the information in context and non concentrating merely on one or two issues the determinations must be taken. Choice determinations recorded on the Interview/Assessment Report Form must be just and nonsubjective, based on the demands of the occupation, as specified in the Role Profile. After choice, compensation can be discussed. A determination to do an offer may be made at this phase. If there are several suited campaigners, it may be appropriate to â€Å" keep † instead than reject these until the result of the offer to the most suited campaigner is known. All unsuccessful campaigners should be notified of the result suitably and are provided with feedback, if requested, by the Chair of the Recruitment Panel. If ability trials or personality questionnaires are used, feedback on these should ever be offered to all campaigners by a appropriately qualified Adviser or Administrator within Human Resources. Before finding appropriate salary bundle and compensation, human resources must be consulted to supply elaborate counsel and advice on finding appropriate offer salary degrees within the class. When make up one's minding upon an appropriate wage to be offered, consideration will usually be given to the following nonsubjective standards, The degree, comprehensiveness, deepness and complexness of the person ‘s cognition and apprehension of different facets of the occupation and, as appropriate, adept, professional and theoretical cognition. The degree and comprehensiveness of bing relevant accomplishments Qualifications and length of relevant experience of the successful campaigner Current wage and pecuniary benefits ( e.g. fillip ) of successful campaigner Comparative wages of bing employees in similar roles/grades within the unit, section, and appellation Equal wage rules that all staff should have equal wage for the same or loosely similar work, for work rated as equivalent and for work of equal value. As a last measure of enlisting and choice process rating and cardinal public presentation indexs ( KPI ) must be drafted. Human Resources will endeavour to supervise and measure the effectivity of the enlisting and Selection Procedure and may utilize the undermentioned cardinal public presentation Indexs: a. Agreed Time-scales A time-scale for the process will be agreed during Stage 2 of the procedure and attachment to this will be used as a step of rating by Human Resources. B. Unfilled Vacancies The % of vacancies unfilled for more than 90 yearss will be capable to scrutiny and probe by Human Resources on a regular footing. c. Feedback Any feedback received, during or after the procedure, from the Faculty/Service, Recruitment Panel Chairperson or internal/external campaigners will be used, wherever possible, to measure the effectivity of the procedure. d. Statistical Analysis Where operable, statistical analysis of the procedure will take topographic point and be reported upon by Human Resources on a regular footing. This may include cost-effectiveness analysis of enlisting procedure, effectivity of enlisting advertisement, statistical proof of assessment methods, and equal chances monitoring. The effectual and efficient direction of the assorted enlisting and choice activities is dependent on all role-players holding a holistic position of what the procedure entails on the following page ) . They should hold a thorough appreciation of what the different activities are, what the mutualities between these activities are and what the role-players ‘ duties entail. The full enlisting procedure can be divided into six distinguishable stages, get downing off with occupation rating and stoping up with the concluding choice of the most successful campaigner ( s ) . Each stage consists of a figure of activities that have to be executed before role-players can get down with the following stage. 2.2. Contextual Reappraisal: RecruitmentA is of the most important functions of the human resource professionals. The degree of public presentation of and organisation depends on the effectivity of its enlisting map. Organizations have developed and followA enlisting strategiesA to engage the best endowment for their organisation and to use their resources optimally. A successful enlisting strategyA should be good planned and practical to pull more and good endowment to use in the organisation. Recruitment is distinguishable from employment and choice, one time the needed figure and sort of human resources are determined, the direction has to happen the topographic points where required human resources are or will be available and besides find the agencies of pulling them towards the organisation before choosing suited campaigners for occupations. All this procedure is by and large known as enlisting. Some people use the term enlisting for employment. These two are non one and the same. Recruitment is merely one of the stairss in the full employment procedure. Some others use the term enlisting for choice. These two footings are non one and the same either. Technically talking the map of enlisting precedes the choice map and it includes merely determination, developing the beginnings of prospective employees and pulling them to use for occupations in an organisation, whereas the choice is the procedure of happening out the most suited campaigner to the occupation out of the campaigners attracted. Formal definition of enlisting would give clear cut thought about the map of enlisting. Recruitment is defined as, a procedure to detect the beginnings of work force to run into the demands of the staffing agenda and to use effectual steps for pulling that work force in equal Numberss to ease effectual choice of an efficient work force. Those definitions can be analyzed by discoursing the procedures of enlisting through systems attack. Aims of Recruitment To pull people with multi-dimensional accomplishments and experiences that suits the present and future organisational schemes. To invest foreigners with a new position to take the company. hypertext transfer protocol: //recruitment.naukrihub.com/recruitment-process.html accessed on September 2010 To inculcate fresh blood at all degrees of the organisation. To develop an organisational civilization that attracts competent people to the company. To seek or head Hunt people whose accomplishments fit the company values. To invent methodological analysiss for measuring psychological traits. To seek out non-conventional development evidences of endowment. To seek for endowment globally and non merely within the company. To plan entry wage that competes on quality but non on quantum. To expect and happen people for places that does non be yet. Sub-systems of Recruitment The enlisting consists of the undermentioned sub-functions, Finding out and developing the beginnings where the needed figure and sort of employees will be available. Developing suited techniques to pull the desirable campaigners. Using the techniques to pull campaigners. Stimulating as many campaigners as possible and inquiring them to use for occupations irrespective of figure of campaigners required. Management has to pull more campaigners in order to increase choice ratio ( i.e. figure of applications per one occupation vacancy ) in order to choose the most suited campaigners out of the entire campaigners. Recruitment is positive as it aims at increasing the figure of appliers and choice is slightly negative as it selects the suited campaigners in which procedure the unsuitable are automatically eliminated. Though, the map of enlisting seems to be easy, a figure of factors make public presentation of enlisting a complex one. Complexity of the Function of Recruitment Performing the map of enlisting i.e. increasing the choice ratio is non every bit easy as it seems to be. This is because of the hurdlings created by the internal factors and external factors which influence an organisation. The first activity of enlisting i.e. seeking for prospective employees is affected by many factors like hypertext transfer protocol: //www.citeman.com/317-recruitment-is-distinct-from-employment-and-selection/ accessed on Sep 2010 Organizational policy sing make fulling up of certain per centum of vacancies by internal campaigners. Local campaigners ( boies of dirt ) . Influence of trade brotherhoods Government ordinances sing reserves of certain figure of vacancies to campaigners based on community/region/ caste/ sex. Influence of recommendations, and nepotism etc. As such, the direction is non free to happen out or develop the beginning of desirable campaigners and instead it has to deviate its energies for developing the beginnings within the bounds of those factors though it can non happen suited campaigners for the occupations. For explicating an effectual and successful enlisting scheme, the scheme should cover the undermentioned elements: Identifying and prioritising occupations, recruitmentA maintain originating at assorted degrees in every organisation ; it is about a ne'er stoping procedure. It is impossible to make full all the places instantly. Therefore, there is a demand to place the places necessitating immediate attending and action. To keep the quality of the enlisting activities, it is utile to prioritise the vacancies whether to concentrate on all vacancies every bit or concentrating on cardinal occupations foremost. Campaigners to aim, theA enlisting processA can be effectual merely if the organisation wholly understands the demands of the type of campaigners that are required and will be good for the organisation. This covers the undermentioned parametric quantities as good: Performance degree required: Different schemes are required for concentrating on engaging high performing artists and mean performing artists. Experience degree required: the scheme should be clear as to what is the experience degree required by the organisation. The campaigner ‘s experience can run from being a freshman to see senior professionals. Class of the campaigner: the scheme should clearly specify the mark campaigner. He/she can be from the same industry, different industry, unemployed, top performing artists of the industry etc. Beginnings of enlisting, the scheme should specify assorted beginnings ( external and internal ) of enlisting. Which are the beginnings to be used and focused for theA enlisting purposesA for assorted places. Employee referral is one of the most effectual beginnings of enlisting. Trained recruiters, the enlisting professionals carry oning interviews and the other enlisting activities should be well-trained and experienced to carry on the activities. They should besides be cognizant of the major parametric quantities and accomplishments ( e.g. : behavioural, proficient etc. ) to concentrate while questioning and choosing a campaigner. How to measure the campaigners, the assorted parametric quantities and the ways to judge them i.e. the full enlisting procedure should be planned in progress. Like the unit of ammunitions of proficient interviews, HR interviews, written trials, psychometric trials etc. Recruitment demands are of three types Planned – The demands originating from alterations in organisation and retirement policy. Anticipated – Anticipated demands are those motions in forces, which an organisation can foretell by analyzing tendencies in internal and external environment. Unexpected – Resignation, deceases, accidents, unwellness give rise to unexpected demands. The enlisting and choice is the major map of the human resource section and enlisting procedure is the first measure towards making the competitory strength and theA enlisting strategicA advantage for the organizations.A Recruitment procedure involves a systematic process from sourcing the campaigners to set uping and carry oning the interviews and requires many resources and clip. A general enlisting procedure is as follows: Identifying the vacancy: The enlisting procedure begins with the human resource section having requisitions forA recruitmentA from any section of the company. These contain, Posts to be filled Number of individuals Duties to be performed Qualifications required. Fixing the occupation description and individual specification. Locating and developing the beginnings of needed figure and type of employees ( Advertising etc ) . Short-listing and placing the prospective employee with needed features. Arranging the interviews with the selected campaigners. Conducting the interview and determination devising Every organisation has the option of taking the campaigners for itsA enlisting processesA from two sorts of beginnings: internal and external beginnings. The beginnings within the organisation itself ( like transportation of employees from one section to other, publicities ) to make full a place are known as the internalA beginnings of enlisting. Recruitment campaigners from all the other beginnings ( like outsourcing bureaus etc. ) are known as the external beginnings of TheA enlisting. Beginnings of Recruitment: Internal: Transportations, publicities, upgrading, demotion, retired employees, retrenched employees, dependants and deceased employees ‘ relations ( merely in instance of authorities and PSU occupations merely ) External: Ads, college arrangement commission, consultancies, and employee referrals TheA recruitmentA map of the organisations is affected and governed by a mix of assorted internal and external forces. The internal forces or factors are the factors that can be controlled by the organisation. And theA external factorsA are those factors which can non be controlled by the organisation. Factors impacting recruitmentA map of an organisation: External Factors: New undertakings or new divisions of a company are started, organisational stigmatization, and inexpensive labour during economic downswings such as recession. Internal Factors: Recruitment policy, growing, enlargement of the organisation, and variegation, size of the house, and cost of enlisting. The other activity of enlisting is accordingly affected by the internal factors such as: 1. Working conditions and 2. Promotional chances 3. Salary degrees, type and extent of benefits 4. Other personnel policies and patterns 5. Image of the organisation 6. Ability and accomplishment of the direction to excite the campaigners. It is besides affected by external factors mentioned below: 1. Personnel policies and patterns of assorted organisations sing working conditions, wage, benefits, promotional chances, employee dealingss etc. 2. Career chances in other organisations. 3. Government ordinances. The grade of complexness of recruitment map can be minimized by explicating sound policies. A few progressive companies in India like Larsen & A ; Toubro, Hindustan Lever, Procter & A ; Gamble and a few others have model policies of enlisting which even international companies are seeking to emulate. Of late Indian BPO and multinationals have evolved their alone methodological analysiss in fast enlisting and choice procedures. Identify VacancyA?Prepare Job Description and individual SpecificationA?AdvertiseA?Pull offing the ResponseA?Short-listingA?